ALEX OSTERWALDER PHD THESIS

The ontology is validated by case studies, a panel of experts and managers. These companies have become averse to bearing the risk of revolutionary ideas. Do the rules of Business Model Innovation also apply for online companies as they do for corporations in established industries? The vision was to conceptualize computer-aided designs for business models, like an architect. The other opportunity is, e. However, no single model has had the same reach as the Business Model Canvas.

This is one way to apply the BMC. Just think about how WhatsApp and Skype have damaged their previous business model. How can findings of the BMC be implemented afterwards? If you want to do other things such as formulating a Value Proposition, another tool has to be used. Kodak is virtually non-existent at this point, Alcatel-Lucent is barely surviving and Nokia has also seen better days. We see the Business Model Canvas as a tool, because it can be directly implemented in a meeting or a working session.

He was asking himself the question how a business model could be simplified to only one page. You gained experiences with startups in Europe and the U.

Right now, the whole pharmaceutical industry is experiencing what I described. And if I can model it, can I even make it a computer-aided design? Nevertheless, this process slowly ceases. I met a lot of different people that want to execute new tools to be able to develop new ideas. The vision was to conceptualize computer-aided designs for business models, like an architect. The benefit for these corporations clearly is that new ideas are less naively proceeded which therefore decreases the risk.

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With what other business models can the BMC be combined comprehensively? But only all methods and processes together have the potential to develop better business models.

alex osterwalder phd thesis

It is always very dangerous to generalize such questions. And then test it, test it, test it!

alex osterwalder phd thesis

The life cycle of their business model already ended some years ago: The competition osterwalderr part of the business model environments BME. Our vision came true: This has taught them to handle innovation better than the banking industry for instance.

For different processes different tools are needed.

Interview with Alexander Osterwalder- Business Model Canvas | St. Gallen Business Review

In Europe you sense and recognize a wave of companies with new startup ideas. How can findings of the BMC tuesis implemented afterwards? If it were too complicated, people would not use it any more. In return, the BMC creates clarity. We see the Business Model Canvas as a tool, because it can be directly implemented in a meeting or a working session. Imagine a company with a successful business model.

No existent abstract business model works per se.

Alexander Osterwalder

In this context, some industries, the telecom industry for example, are further than others, but still not quick enough. I can develop a smart theesis model, or a not so smart one. It is important to find the correct mixture between those two cultures.

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alex osterwalder phd thesis

I recognized that a global culture of startups seems to be evolving. In other words, the proposed artifact helps a firm to formally describe its value proposition, its customers, the relationship with them, the necessary intra- and inter-firm infrastructure and its profit model.

It is very important to understand the difference between a framework concept and a tool.

Interview with Alexander Osterwalder- Business Model Canvas

The latter is easier to handle as it suffers less constraints than established corporations. The only judges of your business model are your customers. Gallen – Beratung durch Studenten. Do the rules of Business Model Innovation also apply for online companies as they do for corporations in established industries? osterwaler

When managing a big company, this business model does not only have to be built up, but also be managed. However, no single model has had the same osterwaledr as the Business Model Canvas.