Recommendations Xaimeter being a sub brand of Dow Corning, I will assume as the market leader in the silicone based market, they currently have the competitive advantage by offering great value to it consumers using lower prices and other instances providing high quality value added services. IMD provides leadership training such as: Leniency must be instituted on the order penalty system. This will also minimize price adjust administration thus more efficiencies. Inna Francis Kamran Kashani. IMD’s faculty and research teams publish articles, case studies, books and reports on a wide range of topics.

Your request to send this item has been completed. From the case study Xiameter turnover has increased dramatically, but there is no indication of the profitability of the business. They had to develop a fundamentally lower price structure with standardize service Differentiation and positioning Dow Corning, despite being market leader could not sustain differentiation on pricing. The E-mail Address es you entered is are not in a valid format. Dow Corning has been pioneers in the development of silicones for commercial uses for the last 80 years, founded as a joint venture between Dow Chemical Company and Corning Glass. Please enter the message.

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Xiameter Case Study | Case Study Template

According to the Financial Times, IMD ranks first in executive education and in open programs worldwide. Introduction The purpose of this report is to investigate decisions that shaped the business model and marketing strategy, interrogate the segmentation, discuss the product, pricing and competitive environment and possibly make recommendations to maintain the current market share Xaimeter is enjoying.


The company had their own marketing- sales- and technical service department per industry. Conduct competitor analysis regularly and attack weak competitors before they become big players.

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xiameter case study imd

The second level is called actual product which is the quality, branding, features etc. Please re-enter recipient e-mail address es. Industries include from healthcare to xiamwter and household products to electronics. Through application of the above theory about product levels to products sold by Xiameter, the above figure has been created to demonstrate what Xaimeter consumers are actually buying into, in terms of product levels.

Remember me on this computer. Inna Francis Kamran Kashani. The E-mail Address es field is required. Would you also like to submit a review for this item? Find a copy in the library Finding libraries that hold this item Your information has been modified successfully.

xiameter case study imd

This will also minimize price adjust administration thus more efficiencies. Please enter recipient e-mail address es.

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Xiameter Case Study

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xiameter case study imd

Logically, if Xiameter and Dow Corning use the same factories, producing similar products, utilizing the same fase material, the cost of manufacturing will be reduced. More intelligence needs to go into the web-enabled offering, by offering xiametwr just-in-time contracts, which can enable customer to get deliveries whenever they require it, without the hassle of renegotiations on price and quantities, this can be achieved by interrogating of the historic stduy behavior of the customer.

Would you like to get a custom case study? Please enter your name. Our Company Welcome to the world of case studies that can bring you high grades! The E-mail Address es you entered is are not in a valid format. Xaimeter will continuously have to do a self-audit to determine its vulnerabilities and reinforces the weak areas.

They can always fulfill their value promises; its price must remain consistent with the value of the brand and keep strong relationships. The innovation and R;D must definitely proceed, to produce high quality products.